Sky Sports News: Behind the Scenes on Deadline Day

Transfer Deadline Day is the biggest and one of the most important events in Sky Sports News' calendar.

Reporters are on location, presenting live updates from each and every Premier League club, but back at the headquarters in Osterley, there are a number of people working behind the scenes.

With breaking news happening every hour, sports journalists work around the clock to bring viewers the latest information across various platforms, from television to Twitter.

The aim within the newsroom is work together to not only create an entertaining programme, but accurate coverage that their audience can trust.

We speak to James Williams, Deadline Day Coordinator, who explains how each department is pivotal in creating content across Sky Sports News.

"My job is to coordinate the different reporters across the country with what we are going to report here," he said.

"We can talk to the reporters to run information through their sources before we broadcast the transfer line."

Transfer news is presented by reporters who are based across the country with cameras in position to broadcast live at any point throughout the day.

"The planning department have to organise with all the clubs as to where the reporters can be positioned, whether that's outside the grounds or in the stadiums," James explains.

"Assignments then allocate each reporter to a club and send cameras to where the biggest stories might break."

Michael Bridge, Sky Sports News reporter, was famously was splashed live on air by Patrick van Aanholt driving into the Crystal Palace training ground and explained how unpredictable the day can be.

"You've constantly got to be on your toes and react to anything and everything. As a reporter you could be standing out in the cold for over twenty hours, but as soon as the presenters in the studio cut to you, you have to be ready," he said.

"It's one of the most exciting days to work on and searching to find out all the latest transfers is really rewarding."

All transfer lines are not only reported on Sky Sports News' output, but a blog will be written throughout the day with live updates on the website for those who don't have television access.

A number of sub-editors deal with the television output, cutting all video and writing the scripts for the presenters to broadcast.

"The production team have the job of editing and scripting all the stories, the breaking news, the press conferences and interviews," explained Williams.

"They digest all this information and make sure it looks like the quality TV programme that we put together at Sky Sports News."